News of Birkenstock's latest expansion. The German shoe retailer has made a significant move by opening its first store in Paris, located at 17 Rue des Archives in the vibrant Marais district. This area is known for its rich cultural heritage and high foot traffic, making it an ideal location for Birkenstock's flagship store.
Store Details:
Location: 17 Rue des Archives, 75004 Paris
Opening Date: July 20, 2024
Features: Two floors showcasing Birkenstock's latest models and an "experience area" for community events and retail activations (Birkenstock Group) (ACROSS) (Tagwalk).
Exclusive Launch: To mark the opening, Birkenstock is offering the NATURAL ACTIVE RECOVERY PACK, limited to 1,500 pieces. This exclusive set includes the Active Recovery footbed and the special edition Birki Air 2.0, highlighting the brand's commitment to foot health and innovation (Tagwalk) (Shoes Report).
Brand Heritage: Birkenstock has a long history of prioritizing foot health, dating back to Konrad Birkenstock's invention of the anatomically shaped shoe last in the early 20th century. This tradition continues today with products designed to support natural walking and provide unmatched comfort.
Future Plans: This store opening is part of Birkenstock's broader strategy to expand its retail presence in Europe. Additional stores are planned for major cities, aiming to bring the brand's unique shopping experience to more consumers (Birkenstock Group).
For further details, you can visit Birkenstock's official site.
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